A cleaner way to power your protein intake
Whey Protein Concentrate by Chief offers a simple, premium-quality protein option made from 100% Australian grass-fed dairy. Ideal for anyone wanting to support muscle recovery, energy, and overall nutrition, this WPC is minimally processed to retain its natural nutrients, creamy texture, and authentic taste. Whether you're fuelling up post-workout or looking to stay fuller for longer, it’s a convenient, clean way to boost your protein — without any sweeteners, fillers, or additives.

Chief’s grass-fed whey stands apart thanks to its higher nutrient density and naturally occurring amino acids, including BCAAs. It mixes smoothly with water or milk and blends easily into everything from smoothies and oats to pancakes and protein balls. Tested to be free from hormones and antibiotics, it's a high-integrity protein source that fits into a healthy, active lifestyle with ease.

Benefits of Whey Protein Concentrate by Chief:

• Made from 100% grass-fed Australian dairy

• Rich in amino acids for recovery and energy

• Gently processed to preserve nutrition and flavour

• Free from sweeteners, fillers, and sugar alcohols

• Mixes well with water, milk, or recipes

• Supports satiety and balanced daily intake

• No hormones, antibiotics, or unwanted additives

Can I use this protein in recipes like oats or muffins?
Yes, Whey Protein Concentrate by Chief is a versatile ingredient perfect for stirring into oats or baking into snacks like muffins and pancakes.

Is this product easy to digest?
Whey protein is known for being highly bioavailable and easy for most people to digest, making it a great option for supporting your nutrition and fitness needs.

Whey Protein Concentrate by Chief delivers on clean, great-tasting nutrition with every scoop, helping you meet your goals without compromise.