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Warfare by Primabolics
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Primabolics Nutrition is a sports and nutritional supplement company based out of Cessnock. It employs three staff in addition to the founder of the business and majority owner, Will Warren-Davey. But it all started as a hobby and a love of the gym!
A few years ago, Will Warren-Davey realised some over-the-counter supplements on the market were not clinically dosed. That is, they did not contain enough of the active ingredient to be effective.
“Going back several years the only options were mass produced, under dosed, non-scientifically validated formulas for products that relied on ignorance of the consumer and mass marketing to achieve sales” says Will.
Frustrated by this, he combined his love of learning and his science degree to develop the supplements now sold under the brand name Primabolics. He wanted to put every cent available for his start up into using the most premium quality raw ingredients money could buy at dosages used in clinical trials and studies.
“I have always valued a work ethic” says Will Warren-Davey. “This project has just been an embodiment of that work ethic applied to an area I love, which is fitness”.
“I have an unrelenting desire to learn everything there is to know about the human body, biochemistry and endocrinology” says Will.
“It’s what has motivated me to read the research studies, learn the efficiencies of the human body, trial the formulas, and test the products”.
His is goal to make premium quality supplements validated by science, using the best available raw materials. “I really have a burning desire to have the best supplements on the market”.